Polo Ralph Lauren

Premier Displays masterfully delivered Polo Ralph Lauren's newest store in Sydney's historic The Rocks district, perfectly encapsulating the brand's iconic design codes. They blended regal exteriors with warm, inviting interiors, featuring soft timber panelling and collegiate-style decor to create a cosy atmosphere that showcases the brand's signature varsity jackets and blue jeans. Part of Ralph Lauren's 'Next Great Chapter' expansion, the store aims for sustainable growth in Australia and offers a vibrant selection of the autumn/winter 2021 collection, exclusive capsule collections, and engaging in-store activations. Premier Displays' craftsmanship evokes a woodsy ambience reminiscent of a lakeside cabin in upstate New York, emphasising the enduring importance of physical retail.