Helly Hansen

Premier Displays completed a full flagship fit-out for the Helly Hansen store at Chadstone Shopping Centre. The task involved an engineering challenge of feeding 600 meters of rope as a feature for the shop front, demonstrating their capability to handle complex design elements with precision and creativity. Additionally, they utilized the existing entry door to align with the brand's design, ensuring a cohesive and seamless integration of the new elements with the store's existing architecture.