What began as a collection of concepts, finishes and carefully considered details became an engaging exhibition experience at Sydney Design Show 2026.
Great exhibition spaces do more than display products. They create movement, encourage conversation and give visitors a reason to stop, explore and stay a little longer.
For Sydney Design Show 2026, Premier Displays worked alongside Hettich and Brand Dimensions to help bring a distinctive new exhibition environment to life—one that combined precision joinery, integrated technology, hospitality and some genuinely unexpected moments.
The journey began well before the doors to the show opened.
Inside the Premier Displays workshop, each element began taking shape through a careful process of manufacture, assembly, testing and refinement.
Full-height display cabinets were constructed using contrasting dark timber finishes and warm timber-look interiors. Fine black frames, glass shelving and integrated vertical lighting created a clean architectural structure, while allowing Hettich’s products to remain the focus.
Every shelf, drawer, door and illuminated detail had to be carefully aligned. Glass components were bonded and checked, lighting was tested, hardware was adjusted and completed units were dry-fitted before leaving the workshop.
The long hospitality counter became another major feature of the stand. Its dark textured finish, generous work surface, integrated storage and dimensional Hettich branding created a strong visual anchor while also providing a practical place for demonstrations, conversations and refreshments.
With a compressed delivery programme, the project relied on close coordination and a willingness from everyone involved to work through the finer details together. The result was a collection of elements that felt less like temporary exhibition joinery and more like a permanent, carefully resolved interior.
Hettich is a brand built around movement, functionality and intelligent hardware, so the stand needed to demonstrate those qualities rather than simply talk about them.
The completed exhibition incorporated interactive product displays, moving components and specialised joinery designed to show Hettich’s hardware in action. The FurnSpin activation was positioned beside the coffee counter, naturally drawing people into the space and creating opportunities for genuine product conversations.
One of the most memorable features was the “sushi train” concept, which operated throughout the show without interruption. Together with the motion displays and custom 3D-printed elements, it introduced a sense of theatre and curiosity that helped the stand cut through a busy exhibition environment.
Above the space, a large suspended Hettich banner gave the stand visibility from across the hall. Below it, the understated material palette, architectural joinery and integrated lighting created a calm backdrop for the products and demonstrations.
Once installed, the stand became more than a place to view products.
The open layout allowed visitors to move easily between displays, while the long counter and dedicated seating areas created an inviting setting for longer meetings. Coffee and hospitality became an important part of the experience, helping turn casual foot traffic into meaningful conversations.
The display cabinetry demonstrated how Hettich hardware could be integrated into contemporary kitchens, wardrobes and living environments. Drawers, rotating storage systems, concealed compartments and illuminated shelving gave visitors the opportunity to see, touch and experience each product in a realistic setting.
That combination of functionality and hospitality proved effective. Across the event, the stand welcomed approximately 600 visitors, secured 100 leads and achieved a recorded conversion rate of 16.6 per cent. The more targeted product displays also resulted in stronger technical enquiries and more valuable conversations with trade professional
Projects like this are rarely the work of one person or one business.
They rely on designers, manufacturers, installers, suppliers and clients working together toward the same result. From the first workshop assembly to the final adjustment on the show floor, the Hettich stand reflected an enormous collaborative effort.
For Premier Displays, it was an opportunity to apply our joinery and fit-out experience in a different environment, one where every surface would be viewed up close, every mechanism would be tested repeatedly and every detail needed to represent the quality associated with the Hettich name.
The finished stand was polished, functional and engaging, but its real success was in the way people interacted with it. Visitors stopped. Products moved. Conversations continued over coffee. Hardware that is normally concealed inside cabinetry became the centre of the experience.
From the workshop floor to the exhibition floor, we are proud to have played a part in bringing Hettich’s Sydney Design Show vision to life.
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