There's no mistaking a Polo Ralph Lauren store. Regal looking on the outside yet warm and inviting on the inside, the brand's signature varsity jackets and blue jeans feel perfectly in context against a backdrop of soft timber panelling and collegiate-style decor.
So it's no surprise that Polo Ralph Lauren's newest Australian store should feel like a physical manifestation of the brand's inimitable design codes. The boutique opened its doors to Sydney's historic The Rocks district in early March; its cosy interior welcoming international and local guests alike—which still feels like a novel luxury after the 24 months we've had.
Inside, a colourful selection of the styles Polo Ralph Lauren is best known for awaits. The brand's autumn/winter 2021 collection, which consisted of heritage-inspired pieces with a modern edge—like striped cable-knit sweaters and distressed denim jackets—will debut in the new store, giving shoppers the exclusive opportunity to try on and buy pieces just as we head into the cooler months.
And what better way to make the arrival of cooler weather seem exciting than by embracing the autumnal Ivy League aesthetic signature to Polo Ralph Lauren?
But the space isn’t just for perusing Ralph Lauren’s preppy-chic offering. According to the brand, the new store will also host an array of special capsule collections and in-store activations will be held for customers and passers-by to enjoy.
This new store is part of Ralph Lauren’s ‘Next Great Chapter’ expansion, which will see the American fashion stalwart focus on sustainable long-term growth within the Australian market. Its partnership with the 2022 Australian Open, which saw the brand design exclusive uniforms for the ball kids, is further proof of its commitment to all things Oz.
The woodsy ambience of its new store comes as a reminder of just how important physical retail still is. Step inside and you’ll be transported to a lakeside cabin somewhere in upstate New York, we guarantee it.
Visit Polo Ralph Lauren's new store at 117 – 119 George Street, The Rocks NSW 2000.
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